It is expected that in the coming years, marketing departments from any business even Tijuana Mexico dentist will devote more of their budgets to analytics, although companies still use less than a third of their data to make business decisions.
The best thing for companies is that instead of dividing equipment, data should integrate the functions of the business and although this seems simple to implement is another thing.
Many marketers cite the lack of experts as a primary reason why analytics is not shaping their business decisions. Although that is part of the problem, the reason why it really is a problem is that the way in which the analytics industry has divided itself into marketing and product lines, and the way in which companies They have organized their data in response.
In order for this industry to differentiate itself in a very crowded market, analytics providers are inadvertently encouraging the marketing decision. Businesses, in turn, do not think of data as a collaborative opportunity, and that is a false step that prevents them from developing the massive potential of big data.
The market offers an abundance of analytical platforms developed specifically for marketers, leaving other departments, such as product development, stagnant with solutions that do not adjust to the realities of the market. In response, a handful of startups have emerged to cover the unused market to help the success of the product teams.
In favor of analytics providers we must recognize that specializing in a single audience is an intelligent branding. Product managers and marketers each have their own set of priorities, their consumer attributes to examine, their industry-specific terms, and their acronyms. But in the next wave of consumer data platforms, segmentation raises problems that will only multiply over time.
All consumer departments share something fundamental in common: the consumer. The most successful companies today are those that identify exactly what the consumer wants, and therefore deliver what they want. This means that when businesses leave their analytical tools immobilized at the department level, they lose a great opportunity. In fact, these companies are putting themselves at a severe disadvantage by not being able to make a complete picture of what consumers want and need.